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with Brazil have enormous potential, Germany said
At the 28th German-Brazilian Business Forum in Munich, Federal Foreign Minister Guido Westerwelle spoke in favour of expanding bilateral cooperation. Not only were there excellent opportunities for economic cooperation in view of the forthcoming major sporting events, he said, but Brazil was also a natural choice of partner in shaping the process of globalization.
Westerwelle underlined the long-term commitment of German business in the Latin American country. “We want to stand by Brazil as it expands and advances and, where we can, contribute to shaping these developments.”
The German-Brazilian Business Forum is traditionally organized by the BDI and its Brazilian partner organization CNI. The Forum is one of the most important events to take place between the two countries. Several hundred high-level participants from politics, business and science come together to discuss the future of economic cooperation.
Information on the German-Brazilian Business Forum 2010
Westerwelle also emphasized the role of the Federal Government in promoting foreign trade. Sound foreign policy “of course also takes into account our global economic interests,” he said. This was “in the interests of our country’s prosperity,” he added.
With a trade volume of nearly 20 billion euro, Germany is one of Brazil’s most important trading partners. Brazil is Germany’s most important trade partner in Latin America. Brazil has weathered the worst storms of the world economic crisis and made a swift recovery. A rate of economic growth of more than 6% is forecast for the country for 2010.
Broad overarching strategy
Westerwelle spoke in favour of lasting, close and broad-based relations with Brazil that are economically, politically and socially robust. Thus it was important as an export nation to maintain close relations with many different regions of the world.
He cited numerous opportunities for further cooperation between Germany and Brazil. For example, Germany wanted to show active support for Brazil in the run-up to the FIFA World Cup in 2014 and the Olympic Games in 2016 by sharing its own experiences of preparing for large-scale sporting events.
Moreover, German companies can play a key role in the transfer of knowledge, and here infrastructure development offers particular opportunities. Whether we are talking about road and stadium construction, public transport systems, modernizing the air- and seaports or the rail- and waterways, German companies can make a major contribution.
They can also apply their expertise when it comes to tourism marketing and security planning for large-scale events.
German business was responsible for initiating the WinWin Initiative 2014/16. Within this framework German companies are coming together to prepare for potential projects in connection with the FIFA World Cup and the Olympic Games. The BDI set up the “Brazil Board”, which is intended to support the long-term expansion of economic relations with Brazil.
Information on the WinWin Initiative 2014/16
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